As a column in The New York Times put it in 2012, we are living in the Age of Big Data and “in business, economics and other fields, the decisions will increasingly be based on data and analysis rather than on experience and intuition.” Big Data is the next wave of information revolution; every moment a wide variety of data is being generated by all kinds of phenomenon and behaviors that are constantly presented through communication channels or networks. It is a rising trend for all trades and professions to devise a strategy to use the statistical method in conjunction with the capability of computer programs to explore the messages implied by the Big Data. Previously, the research and advisory firm Gartner predicted that in 2015 there would be over four million job openings in the field of Big Data analysis. For now, however, as there are few departments and graduates in the higher education system to offer the training based on Big Data, it is an urgent issue to meet the vast demand for data professionals around the world.

        In the academic year of 2016, focusing on the Big Data analysis, the College of Business and Management articulated the Master’s Program in Big Data Analytics and Business Intelligence, for the Departments of Statistics, Information Management, Transportation Management, and Business Administration. Starting to recruit students in the academic year of 2017, the Master’s Program aims to train qualified personnel for Big Data analysis in such fields as industrial engineering, banking and finance, public sentiment analysis, biomedicine, production management, transportation management, and social survey. The design of the courses incorporates theory and practice, uses the statistical method and computer programming to research the hidden information in the Big Data, visualizes the research results, and sets up business models. Moreover, in order to strengthen the connection between the curriculum and the workplace, the degree program utilizes resources of the College to actively promote the academic research on Big Data analysis and invite the outstanding personages from diverse fields and trades to share their expertise in Big Data analysis. Consequently, the Master’s Program will achieve the purpose of nurturing Data Scientists as well as conducting the industrial exchange to enhance students’ competence in the job market.


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